Through iacto News Global, buyers of broadcast services anonymously advertise their requests and needs for satellite, fibre, OB, SNG and Teleport capacity. The buyers are mainly TV-channels, sports federations, sports rights holders and event organizers. The providers are all the major players as well as several thousands of the small players in the broadcasting industry. Correspondingly the providers anonymously post offers of their capacity thorough iacto News Global.

iacto News Global also covers requests and offers regarding the sale and purchase of broadcasting equipment such as SNG trucks, antennas, cameras and production equipment etc.

iacto has no interest in the actual transactions between parties utilizing iacto News Global. No commission is charged.

iacto News Global is usually published a few times a week.

Subscribers appreciate iacto News Global as an important complementary sales/procurement channel. For the seller, iacto News Global provides an efficient release of available capacity. For the buyer iacto News Global provides a tool for acute problem solving as well as for long term procurement.

Company Background
iacto AB:s business started in 2000. The founders had had several senior positions in the fragmented and borderless broadcasting industry. Their analysis was that a substantial part of the highly expensive equipment was idle at any given moment. The lack of efficient information systems taking care of this obvious market deficiency sparked the idea of iacto.

The name "iacto" is Latin, meaning "through around" which appropriately described iacto News Global. Utilizing the e-mail system proved to be the by far most efficient way for high precision advertising. E-mails actively pushed by iacto has outperformed the passive web site solution used at first. Over the years a very large e-mail directory has been developed.

Communication solutions can often be very complex and proved to be more difficult to standardize than first assumed. As a consequence an information system had to be flexible enough not to block the best solution. It was therefore decided that iacto should not engage in the actual transactions between the parties but rather facilitate information about the parties needs. The parties could then discuss the solution, thus iacto News global.

The market players demanded simplicity. A commission based fee was therefore abandoned since it interfered with and complicated the transaction. iacto charges only a yearly subscription fee (€ 450) equal for all and gives the subscriber unlimited usage of iacto News Global.